Colonial In The News
Colonial Pipeline Participates In National Call 811 Before You Dig Media Campaign
On August 11 (811 Day), Colonial Pipeline has participated in a major media buy to highlight the importance of safe digging practices and promote the use of 811 to a national audience.
2014 marks the third year Colonial will participate in this industry-coordinated event. This year, the 811 Day National Media sponsorship is expected to reach over 70 million people across the nation. Look for industry-sponsored commercials to air during the following shows:
NBC
Today Show 7:23am
Nightly News 5:45pm
ABC
GMA 7:15 – 7:25am
World News won’t know until 3pm Monday
ESPN
Sports Center 5:11pm
Sports Center 12:30am
Sports Center 1:38 am (Added Value)
HGTV
Love It or List 4:26pm
Love It or List 5:19pm
Love It or List 6:17pm
DIY
Elbow Room 3:30pm
Bath Crashers 5:30pm
Spanish television will air on these local Univision affiliates in the following markets (includes call letters and channel number):
Chicago — WGBO — 66
Dallas/Ft. Worth — KUVN — 23
Denver — KCEC — 50
Houston — KXLN — 45
Las Vegas — KINC — 15
Los Angeles — KMEX — 34
Miami — WLTV — 23
New York — WXTV — 41
Orlando — WVEN — 26
Phoenix — KTVW — 33
San Antonio — KWEX — 41
San Diego — KBNT — 17
San Francisco — KDTV — 14
Washington — WFDC — 14
Commercials will air during Despierta America and the local evening news. Times will vary per market.
Spanish radio will air on local radio stations in the following markets:
Albuquerque, NM — KJFA‑F
Austin, TX — KLQB‑F and KLJA‑F
Bakersfield, CA — KEBT‑F
Chicago, IL — WOJO‑F, WPPN‑F
Dallas/Ft. Worth, TX — KLNO‑F, KFZO‑F
Denver, CO — KBNO‑A
El Paso, TX — KBNA — A/F
Fresno, CA — KOND‑F
Houston, TX — KLTN‑F, KOVE‑F
Las Vegas, NV — KISF‑F
Los Angeles, CA — KSCA‑F, KLVE‑F
McAllen, TX — KGBT‑F
Miami, FL — WAMR‑F, WAQI‑A
New York, NY — WXNY‑F, WQBU‑F
Orlando, FL — WHKQ‑F
Phoenix, AZ — KHOT‑F, KOMR‑F
San Diego, CA — KLNV‑F
San Francisco, CA — KSOL‑F, KBRG‑F
Tampa, FL — WYUU‑F
Washington, DC — WLZL‑F
Commercials will air throughout the day beginning at 6 a.m. with an additional airing in the evening. Where the Spanish speaking population is predominately Mexican, typically the leading stations play “Regional Mexican” music and those are the primary stations used in the markets covering that description (mainly in the south and west). On the east coast and in Florida the leading stations tend to play “Tropical” and these stations were employed in those markets. In all cases the leading station(s) among those most likely to be excavators and/or be working outdoors were used.
The above list covers well over two-thirds of the country’s Spanish speaking population. In addition, in those markets where Spanish speakers are too few or not concentrated enough for there to be a local Univision television affiliate, they can still gain access via cable and most of those feeds are from New York in the east and Los Angeles in the west. As a result, geographic coverage far exceeds the specific markets listed.
As you know, 811 is the federally-mandated national “Call Before You Dig” number. It was created to help protect unintentional hits to underground utilities while working on digging projects. People often make risky assumptions about whether or not they need to get their utility lines marked due to concerns about project delays, costs and misunderstandings about the risks and hazards. These assumptions can be life-threatening.
On 811 Day and every day, help spread the word: Every digging job requires a call to 811.